Vol 125 (2012): Proceedings of the Florida State Horticultural Society

Using Social Media as an Outreach Tool for Extension Horticulture Programs

Adrian Hunsberger
University of Florida, IFAS, Miami–Dade County Extension, Homestead, FL 33030
Mary Lamberts
University of Florida, IFAS, Okeechobee County Extension, Okeechobee, FL 34972
Dan Culbert
University of Florida, IFAS, St. Lucie County Extension, Ft. Pierce, FL 34945
Anita Neal
University of Florida, IFAS, St. Lucie County Extension, Ft. Pierce, FL 34945
Kim Gabel
University of Florida, IFAS, Monroe County Extension, Key West, FL 33040
Laura Sanagorski
University of Florida, IFAS, Palm Beach County Extension, West Palm Beach, FL 33415
Published December 1, 2012
  • social media,
  • outreach tool,
  • horticulture programs


Extension agents are always looking for new ways to reach a diverse audience as part of our outreach for research-based information. University of Florida/IFAS Horticulture Extension agents from southeastern counties of Florida met to discuss new ways to reach our clientele. Most of us work with homeowners and reaching this group is often a challenge. The group started using social media in 2011 as a new communication tool. Lamberts and Hunsberger developed a YouTube video demonstrating proper techniques for planting vegetable seeds. The Southeast Horticulture Extension agents developed a Facebook page that is updated weekly to provide timely information on horticulture and pest topics. Lamberts has a “work” Facebook page that she uses as an additional avenue for communicating with her clientele.