Using Social Media as an Outreach Tool for Extension Horticulture Programs
Extension agents are always looking for new ways to reach a diverse audience as part of our outreach for research-based information. University of Florida/IFAS Horticulture Extension agents from southeastern counties of Florida met to discuss new ways to reach our clientele. Most of us work with homeowners and reaching this group is often a challenge. The group started using social media in 2011 as a new communication tool. Lamberts and Hunsberger developed a YouTube video demonstrating proper techniques for planting vegetable seeds. The Southeast Horticulture Extension agents developed a Facebook page that is updated weekly to provide timely information on horticulture and pest topics. Lamberts has a “work” Facebook page that she uses as an additional avenue for communicating with her clientele.