The National Mango Board and the United States Mango Market

Abstract

The National Mango Board (NMB) is a national agriculture promotion and research organization authorized by the United States Congress, approved and overseen by the U.S. Department of Agriculture (USDA), and supported by the fresh whole mango industry. The NMB is entirely funded by assessments from domestic and imported mangos and does not include any taxpayer dollars or government funding. The NMB’s mission is to increase the consumption of fresh mango in the U.S. by inspiring consumers and educating them about the culture, flavor, and nutrition of mangos, while bringing the industry together. This mission is accomplished through four main programs: marketing, communications, research, and industry relations. Marketing and communications programs target consumers plus retailers, foodservice, nutritionists, and other key audiences with information about selection, ripening, cutting, varieties, nutrition, and great recipes. Research and industry relations programs help the entire mango supply chain deliver a quality product to the U.S. consumer through research and extension meetings to educate and inform growers, shippers, packers, importers, retailers and others. The research program also investigates the phytonutrient properties of mango and conducts studies on the potential health benefits of mango.