Online donations and support groups on academic library websites in Florida

Abstract

This study examined two research questions. How many academic libraries in Florida offer an online donation option on their library website? How many academic libraries in Florida have “Friends of the Library” type groups? Other relevant issues included the growth and trust of online donation systems, as well as the ease and convenience of locating them on university and library websites. A total of 67 university websites and academic library websites of four-year colleges and universities in Florida were examined, comprising 38 public and 29 private institutions.  This study found that 22% of academic library webpages and 90% of university webpages featured a link to an online donation system for year-round giving. The number of library websites featuring information about “Friends of the Library” or similar groups was 13%. Looking ahead, academic libraries must invest in resources and strategic planning for effective fundraising. Despite funding challenges, practical solutions exist within current frameworks. By utilizing university online donation systems, creating targeted appeals, and fostering community support through advisory groups, libraries can more effectively secure resources to sustain and enhance their educational mission.

            Keywords: online donations, fundraising in academic libraries, Friends of the Library, budget or funding challenges in academic libraries, academic libraries in Florida