Warner, L.A., Martin, E., Lamm, A.J., Rumble, J.N. and Momol, E. 2016. Encouraging Landscape Water-Conservation Behaviors: Applying Audience Segmentation to Water Conservation Activities in the Landscape—Defining Segments of the Florida Homeowner Audience and Implications for Extension Programming: AEC538/WC200, 5/2016. EDIS. 2016, 4 (Jun. 2016), 6. DOI:https://doi.org/10.32473/edis-wc200-2016.