TY - JOUR AU - Schmink, Marianne AU - Ott, Emily AU - Monaghan, Paul AU - Byron, Lee Hayes AU - Humrich, Alane AU - Kipp, Jennison AU - Porter, Wendell AU - Williams, Matthew AU - Davis, Kimberly AU - Hogan, Fiona PY - 2022/02/23 Y2 - 2024/03/28 TI - Using Community-Based Social Marketing to Improve Energy Equity Programs: WC407/AEC746, 2/2022 JF - EDIS JA - EDIS VL - 2022 IS - 1 SE - Department of Agricultural Education and Communication DO - 10.32473/edis-wc407-2022 UR - https://journals.flvc.org/edis/article/view/129600 SP - AB - <p>This new 5-page publication of the UF/IFAS Department of Agricultural Education and Communication is part of a series that will help Extension agents, nonprofits, agency personnel and all types of community development practitioners to better understand the issue of high utility bills among low-income residents, the “energy equity gap” and what they can do to help. This document provides a description of how the CWC used Community-Based Social Marketing (CBSM) research to increase the impact of their program through a form of “action research” to guide practical changes. Their experience can provide useful lessons for Extension agents and all types of community development practitioners who are seeking to improve the impacts of their programs. <br /><a href="https://edis.ifas.ufl.edu/wc407">https://edis.ifas.ufl.edu/wc407</a></p> ER -