TY - JOUR AU - Heng, Yan AU - Ward, Ronald W. AU - House, Lisa A. PY - 2020/11/16 Y2 - 2024/03/28 TI - Do Millennials have a stronger demand for orange juice? FE1089, 11/2020 JF - EDIS JA - EDIS VL - 2020 IS - 6 SE - Food and Resource Economics Department DO - 10.32473/edis-fe1089-2020 UR - https://journals.flvc.org/edis/article/view/120895 SP - 4 AB - <div id="page"><div id="page2"><div id="content"><div id="content-group"><div id="content-main"><div class="content-main-fixed-width"><div id="feed"><p>Accounting for a quarter of the population in the United States, the millennial generation is believed to have stronger buying power than other generations. But does targeting orange juice marketing to millennials, and, in particular, millennial parents, reap rewards? This 4-page fact sheet written by Yan Heng, Ronald W. Ward, and Lisa A. House and published by the UF/IFAS Food and Resource Economics Department presents the results of a survey examining several generations and their impact on demand for orange juice to find out whether targeting this one is a wise marketing strategy. <br><a href="https://edis.ifas.ufl.edu/fe1089">https://edis.ifas.ufl.edu/fe1089 </a></p></div></div></div></div></div></div></div> ER -