Abstract
This document is about agritainment—an emerging business model that combines agriculture with entertainment to diversify farm income. It outlines various agritainment opportunities, such as corn mazes, farm tours, and seasonal festivals, and provides guidance on planning, marketing, and managing the risks associated with these ventures. Original publication date April 2002.
Accessibility Summary:
In accordance with Title II regulations this content meets all points of exemption as Archived web content and/or Preexisting conventional electronic documents.
References
Hilchey, D. 1993. Agritourism in New York State: Opportunities and challenges in farm-based recreation and hospitality. Farming Alternatives Program, Cornell University, Ithaca, NY.
Holland, R., and K. Wolfe. 2000a. Considering an agritainment enterprise in Tennessee? University of Tennessee Agricultural Extension Service Publication PB-1648. http://trace.tennessee.edu/utk_agexmkt/12/.
Holland, R., and K. Wolfe. 2000b. Targeting school groups for agritainment enterprises. University of Tennessee Agricultural Extension Service Publication PB-1669. https://extension.tennessee.edu/publications/Documents/PB1669.pdf.
Lazarus, Eve. 1998. Harvesting the city slickers: B.C. farmers go beyond word of mouth in promoting agritourism. Marketing Magazine 103:12.

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