Ocho Pasos para Desarrollar un Plan Simple de Mercadeo
Alguien trotando por los escalones durante la puesta de sol
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PDF-2015

Keywords

Marketing and Sales
Agricultural Marketing and Trade (en espanol)
FE978

Categories

How to Cite

Evans, Edward A., and Fredy H. Ballen. 2016. “Ocho Pasos Para Desarrollar Un Plan Simple De Mercadeo: FE978/FE978, 11/2015”. EDIS 2016 (1). Gainesville, FL:5. https://doi.org/10.32473/edis-fe978-2015.

Abstract

El mercadeo es parte esencial de un negocio. De hecho es el corazón de cualquier negocio que sirva la función vital de convertir actividades de producción en desempeño financiero, asegurando la supervivencia del negocio. El mercadeo es clave, sin importar el tipo de negocio (incluyendo la agricultura).

This 5-page fact sheet provides a rationale for developing a marketing plan, a step-by-step process for creating one, and a marketing plan worksheet. It is the Spanish-language version of FE967/FE967: Eight Steps to Developing a Simple Marketing Plan. Written by Edward A. Evans and Fredy H. Ballen, and published by the UF Department of Food and Resource Economics. Translated into Spanish November 2015. (Photo credit: Thinkstock) 

FE978/FE978: Ocho Pasos para Desarrollar un Plan Simple de Mercadeo (ufl.edu)

 

https://doi.org/10.32473/edis-fe978-2015
view on EDIS
PDF-2015

References

Guidry, K. Marketing Risk: Current issues for risk management. Southern Extension Risk Management Education website. University of Arkansas, Little Rock, AR. https://www.uaex.edu/publications/PDF/srme03fs.pdf

McDonald M. and H. Wilson. 2011. Marketing Plans: How to Prepare Them, How to Use Them. West Sussex, UK: Wiley and Sons. https://doi.org/10.1002/9781119205876
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