Market Development Strategies for Florida Fresh Sweet Corn: Findings from a Consumer Survey, 2001
Vol. 2003 No. 8, Historical Fact Sheets
Vol. 2003 No. 8

Market Development Strategies for Florida Fresh Sweet Corn: Findings from a Consumer Survey, 2001: FE377, 3/2003

Historical Fact Sheets
https://doi.org/10.32473/edis-fe377-2003
Tom Stevens
Robert Degner
University of Florida
Kimberly Morgan
University of Florida
Chris deBodisco
Lisa House
University of Florida
https://orcid.org/0000-0002-1901-6550
EDIS Cover Volume 2003 Number 8 sales image
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Keywords

FE377

How to Cite

Stevens, Tom, Robert Degner, Kimberly Morgan, Chris deBodisco, and Lisa House. 2003. “Market Development Strategies for Florida Fresh Sweet Corn: Findings from a Consumer Survey, 2001: FE377, 3/2003”. EDIS 2003 (8). Gainesville, FL. https://doi.org/10.32473/edis-fe377-2003.
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Abstract

From 1998 through 2001, the Fresh Supersweet Corn Council promoted fresh sweet corn directly to consumers
through a third-party communications agency. In 2001, the Council contracted with the Florida Agricultural Market Research Center at the Institute of Food and Agricultural Sciences to conduct a consumer survey to evaluate existing and potential impediments to future market growth for both wholesale and retail stages and to make recommendations for specific marketing strategies that could increase Council members' profitability.
This document briefly reviews the procedures and findings of that analysis. This is EDIS document FE377, a publication of the Department of Food and Resource Economics, Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida, Gainesville, FL. Published March 2003.

https://doi.org/10.32473/edis-fe377-2003
PDF-2003

References

Degner, Robert L., Kimberly L. Morgan, Chris deBodisco, Lisa House. "Market Development Strategies for Fresh Sweet Corn Based Upon Consumer and Trade Surveys." Florida Agricultural Market Research Center, Industry Report 01-1, Institute of Food and Agricultural Sciences, University of Florida. December, 2001 http://agmarketing.ifas.ufl.edu/downloads/sweet_corn_final_report.pdf

Florida Agricultural Statistics Service, USDA-NASS, Florida Agricultural Facts, 2002, http://www.nass.usda.gov/fl/facts/faf02/a71.htm.

USDA-AMS Fruit and Vegetable Program, Market News Branch. "Fresh Fruit and Vegetable Shipments" FVAS-4, 2000.

USDA-ERS, U.S. and State Farm Income Database, 1992-2001, http://www.ers.usda.gov/data/farmincome/finfidmu.htm.

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 International (CC BY-NC-ND 4.0) license.