The Art of Goodbye: A Closer Look at Emerging Trends in End-of-Life Rituals: FCS-3347/FY1478, 7/2018

Abstract

Each year in a diverse United States, 2.5 million people die (CDC). Naturally, a one-size-fits-all final goodbye does not exist. Compounded by increased access to information, survivors as consumers are increasingly seeking alternatives to the conventional funeral. For some, tradition continues to inform, but for others, options and choices are evolving and have become a new normal.

Creativity or a new direction may be the impetus for variations but budget is clearly a factor for others. Funerals are among the most expensive purchases made in a lifetime, yet due to rare or infrequent experience, individuals and families have scant knowledge of the process. Time constraints (unless pre-planning has been established) and decision-making during a period of duress, grief, and guilt can result in missteps and overspending.