Using County Typology Informed by Population Size to Understand Key Audience Characteristics for Tailored Landscape Water Conservation Programs
side image of gopher tortoise opening its mouth. Figure 4 from  Wildlife of Florida Factsheet: Gopher Tortoise: WEC396/UW441, 8/2018
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Keywords

Audience segmentation
Behavior change
Extension methods
Urban Extension

How to Cite

Warner, Laura A. Sanagorski, and John M. Diaz. 2018. “Using County Typology Informed by Population Size to Understand Key Audience Characteristics for Tailored Landscape Water Conservation Programs: AEC651/WC314, 8/2018”. EDIS 2018 (5). Gainesville, FL. https://doi.org/10.32473/edis-wc314-2018.

Abstract

A major priority for UF/IFAS is the promotion of science-based landscape management practices to conserve water resources. This publication outlines specific opportunities that exist for tailoring landscape water conservation programs to Floridians who live in more and less metropolitan areas. People who live in more populated counties in Florida tend to have longer residency tenure, are more likely to live within a community governed by a homeowners’ association, and to hire a landscape professional. This audience demonstrates increased engagement with specific water conservation practices as compared to other conservation strategies. Understanding these differences among audience subgroups can provide insights to guide impactful Extension programs.

https://doi.org/10.32473/edis-wc314-2018
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PDF-2018

References

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Monaghan, P., Warner, L., Telg, R., & Irani, T. (2014). Improving extension program development using audience segmentation. AEC538. Gainesville: University of Florida Institute of Food and Agricultural Sciences. Retrieved from http://edis.ifas.ufl.edu/wc188

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University of Florida Institute of Food and Agricultural Sciences [UF/IFAS]. (2013). Shaping solutions for Florida's future: The University of Florida extension roadmap 2013-2023. University of Florida. Retrieved from http://pdec.ifas.ufl.edu/roadmap/FloridaExtensionRoadmap_2013-2023.pdf

Warner, L. A, Diaz, J. M., & Kumar Chaudhary, A. (2018). Informing urban landscape water conservation extension programs using behavioral research. Journal of Agricultural Education, 59(2), 32-48. doi:10.5032/jae.2018.02032 https://doi.org/10.5032/jae.2018.02032

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 International (CC BY-NC-ND 4.0) license.