Supplementary Files
Keywords
marketing strategies
How to Cite
Abstract
This EDIS publication, focusing on the foundations of marketing communications, is the first of a five-part EDIS publications series on developing marketing campaigns for your local Cooperative Extension program. The Extension Marketing series includes publications on campaign planning and audience analysis development, integrated marketing, creative, social media and news media strategies, and budgets and evaluation.
Accessibility Summary:
In accordance with Title II regulations this content meets all points of exemption as Archived web content and/or Preexisting conventional electronic documents.
References
Alberts, C. A., Wirth, F. F., Gilmore, K. K., Jones, S. J., & McWater, C. D. (2004). A case study on marketing the Florida Cooperative Extension Service. Journal of Extension, 42(4). Online: http://www.joe.org/joe/2004august/a5.shtml
Chappell, V. G. (1994). Marketing planning for Extension systems. Journal of Extension, 32(2).
King, D. A., & M. D. Boehlje (2000). Extension: On the brink of extinction or distinction? Journal of Extension, 38(5).
Telg, R., Irani, T., Hurst, A., & Kistler, M. (2007). Local marketing and promotional efforts of Florida Extension agents. Journal of Extension, 45(2). Online: http://www.joe.org/joe/2007april/index.shtml
Warner, P. D., Christenson, J. A., Dillman, D. A., & Salant, P. (1996). Public perception of Extension. Journal of Extension, 36(4).