Extension Marketing: Building a Successful Local Extension Marketing Campaign
view on EDIS
WC077
WC078
WC079
WC080
WC081

Supplementary Files

Campaign Planning and Audience Analysis (WC078)
Creative and Media Strategies (WC080)
Budgets and Evaluation (WC081)
Integrated Marketing (WC079)
Extension Marketing (WC077)

Keywords

WC077

Categories

How to Cite

Telg, Ricky, Tracy Irani, and James Varvorines. 2017. “Extension Marketing: Building a Successful Local Extension Marketing Campaign: AEC396/WC077, Rev. 12/2017”. EDIS 2017 (December). Gainesville, FL:2. https://doi.org/10.32473/edis-wc077-2017.

Abstract

This EDIS publication, focusing on the foundations of marketing communications, is the first of a five-part EDIS publications series on developing marketing campaigns for your local Cooperative Extension program. The Extension Marketing series includes publications on campaign planning and audience analysis development, integrated marketing, creative, social media and news media strategies, and budgets and evaluation. This 2-page fact sheet is a minor revision written by Ricky Telg, Tracy Irani, and James Varvorines, and published by the Department of Agricultural Education and Communication, December 2017.

AEC396/WC077: Extension Marketing: Building a Successful Local Extension Marketing Campaign (ufl.edu)

https://doi.org/10.32473/edis-wc077-2017
view on EDIS
WC077
WC078
WC079
WC080
WC081

References

Alberts, C. A., Wirth, F. F., Gilmore, K. K., Jones, S. J., & McWater, C. D. (2004). A case study on marketing the Florida Cooperative Extension Service. Journal of Extension, 42(4). Online: http://www.joe.org/joe/2004august/a5.shtml

Chappell, V. G. (1994). Marketing planning for Extension systems. Journal of Extension, 32(2).

Hogan, M. (1994, October). Effective public relations in Extension. Journal of Extension, 32(3).

Harder, A., Place, N., & Scheer, S. (2010). Towards a competency-based Extension education curriculum: A Delphi study. Journal of Agricultural Education, 51(3), pp. 44-52. https://doi.org/10.5032/jae.2010.03044

King, D. A., & M. D. Boehlje (2000). Extension: On the brink of extinction or distinction? Journal of Extension, 38(5).

Ruth, T., Telg, R., Rumble, J., Lundy, L., & Lindsey, A. (2016). Florida Extension agents' likeliness to participate in public engagement training. Refereed poster presented at the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) Conference in New Orleans, LA.

Telg, R., Irani, T., Hurst, A., & Kistler, M. (2007). Local marketing and promotional efforts of Florida Extension agents. Journal of Extension, 45(2). Online: http://www.joe.org/joe/2007april/index.shtml

Warner, P. D., Christenson, J. A., Dillman, D. A., & Salant, P. (1996). Public perception of Extension. Journal of Extension, 36(4).

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