Keeping It Real on The ‘Gram – Offline Social Clubs and Authenticity on Instagram
DOI:
https://doi.org/10.32473/ufjur.27.138459Keywords:
Offline Social Clubs (OSCs), Instagram Authenticity Score (IAS), online authenticityAbstract
This research aims to determine if there are significant differences between young college students’ presentation of their authenticity on Instagram depending on if they participate or do not participate in offline social clubs (OSCs), where individuals mingle without the distraction of technology. The study employs a content analysis and a survey. Participants who agreed to participate completed a brief survey. In addition, participants’ profiles, specifically their posts on Instagram, were evaluated for authenticity. The main hypothesis that is tested in this study is that involvement in these OSCs is correlated with greater authenticity. The results of this study are expected to improve our understanding of what online authenticity is, how social media users think of authenticity, and mindful online interactions as well as its relevance to well-being.
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Copyright (c) 2025 Eva Wolpert, Marina Klimenko
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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