Unveiling the Cultural and Entrepreneurial Potential of Música Popular Brasileira

Authors

DOI:

https://doi.org/10.32473/ufjur.26.135436

Keywords:

Brazilian Popular Music, MPB, global music market, cultural diversity, entrepreneurial potential, music industry, audience engagement, cultural heritage

Abstract

Música popular Brasileira (MPB) is a genre of Brazilian music that emerged in the mid-1960s. It is characterized by its eclectic mix of samba, bossa nova, tropicalia, rock, pop, electronic, and samba-pop incorporating elements from African, European, and indigenous Brazilian music traditions. MPB is known for its rich lyrical content, which often addresses social, political, and cultural themes, and its innovative fusion of traditional and contemporary musical styles. This paper explores the allure and entrepreneurial prospects of MPB in the global music sphere. Through qualitative analysis of insights from industry experts Beatriz Malnic, Bruno Miranda, and Derris Lee, it delves into MPB's distinctive elements, its global influence, and strategies for enhancing its commercial success. Despite barriers, MPB's diversity, rhythmic appeal, and genre fusion captivate audiences globally. The paper advocates for collaborative partnerships with educational institutions, language-inclusive promotion, and digital engagement to expand MPB's reach. Embracing MPB's cultural legacy and entrepreneurial ethos can deepen connections with audiences and enrich the global music landscape with Brazil's musical treasures.

Author Biographies

Beatriz Galatti Pedro, University of Florida

Beatriz Galatti Pedro, a Marketing major at the University of Florida, specializes in global music industry research, emphasizing best marketing practices. Hailing from Brazil, Ms. Galatti Pedro focuses on facilitating aspiring music entrepreneurs and educators, imparting expertise in Brazilian pop music industry training and practices.

José Valentino Ruiz, University of Florida

Dr. José Valentino Ruiz, a multi-Latin GRAMMY® Award Winner, holds pivotal roles in music and education. As the Founder and Program Director of Music Business and Entrepreneurship at the University of Florida, he shapes future music industry leaders and serves as the CEO and President of JV Music Enterprises. Learn more at www.josevalentino.com.

Font cover of the 2024 UF Journal of Undergraduate Research: Images of cell nuclei visualized in different colors.

Downloads

Published

2024-10-16

Issue

Vol. 26 (2024): UF Journal of Undergraduate Research

Section

Arts & Humanities

License

Copyright (c) 2024 Beatriz Galatti Pedro, José Valentino Ruiz

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Some journals stipulate that submitted articles cannot be under consideration for publication or published in another journal. The student-author and mentor have the option of determining which journal the paper will be submitted to first. UF JUR accepts papers that have been published in other journals or might be published in the future. It is the responsibility of the student-author and mentor to determine whether another journal will accept a paper that has been published in UF JUR.