Effects of Social Media Use on Millennials' Perceptions of Community Leaders

  • Courtney Marie Evans University of Florida
Keywords: social media, community leaders, millennials

Abstract

Acknowledging that social media use is ever growing and increasingly used to communicate with constituents, this article investigates the effect that a community leader’s social media activity has on young adults’ perceptions of leadership. The method utilized a qualitative analysis of research related to young adults’ relationship with politics juxtaposed to a quantitative analysis of a Qualtrics survey of 106 people between 18 and 24 years of ages’ self-evaluated trust of community leaders on social media. It illustrates that perception of community leaders is not significantly improved through use of social media.  

References

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Published
2019-05-02
Section
Social & Behavioral Sciences, Business, Education